Carl Fromén

President

What are you happiest doing when you are not working?

Traveling, snowboarding and scuba diving.

WHAT IS YOUR PROUDEST ACCOMPLISHMENT?

Taking the chance on starting Houston Heavy Machinery back in 2012 and building it up to what it is today.

WHAT MOTIVATES YOU TO WORK HARD?

Taking care of our team, which I think of as my family.

My Story:

I began my career working for the local Caterpillar dealer in Houston, where I saw firsthand how much customers value genuine service. In 2012, I decided to take that passion and open Houston Heavy Machinery with a simple goal: provide high-quality construction equipment at fair prices, backed by knowledgeable, friendly support.

What started as a small team has grown over the last 13 years into a full-service equipment rental house and dealership. Today we offer rentals, sales, parts, and both shop and field service. We’re also the exclusive dealer for Kobelco excavators, Takeuchi compact equipment, and EIK excavator attachments.

I love this industry and especially the customers we work with. Construction is one of the last truly relationship-driven fields, where integrity and personal service still matter. We treat our customers like friends and family, and we’re proud to support crews across Southeast Texas and beyond.